Actually very interesting. Bits from launch post here:
While the market for language learning is growing rapidly in the new millennium, the existing self help tools on the market have remain stuck in the 90s relying on outdated CD ROM technology. As I have written in my previous blog post (Taking advantage of Platform Shifts), platform shifts such as the shift to internet computing and now to Web 2.0, provide the perfect opportunity for new companies to displace the existing incumbents by being the first to embrace the new platform. It is time to create such a platform shift in the language learning market.